HOMEMilking the Cow2023Milking the cow is a critique of the relationships between brand, value, capitalism and consumers. How much power does the consumer really have over the decisions they make? The money they spend? The milk they buy?
The grids of milk packaging are an exploration in 1. mapping information division on a typical milk carton. 2. hierarchy of information perceived by different individuals 3. another medium of data collection by inviting people to further interact with empty grids, and each other through visual conversations and overlapping on the capitalist structure of branding and packaging.
In Collaboration with Radhika Chauhan



































Printed Identity Web + Motion