HOMEThe Potato Museum2024
Reimagined identity and visual system for The Potato Museum in Idaho. The visual language borrows from the lexicon of clean and contemporary museum identities and is a subtle satire in context of the subject matter. The logo is heavily influenced by the determiner “The” in the title and is a play on the monolithic value of the potato it suggests.
Along with the identity is an extended set of assets for—potato POTATO, a potato growing competition.