SEJAL GUPTA
The Potato Museum
2024
Reimagined identity and visual system for The Potato Museum in Idaho. The visual language borrows from the lexicon of clean and contemporary museum identities and is a subtle satire in context of the subject matter. The logo is heavily influenced by the determiner “The” in the title and is a play on the monolithic value of the potato it suggests.
Along with the identity is an extended set of assets for—potato POTATO, a potato growing competition. Selected WorksThe Potato Museum2024
Reimagined identity and visual system for The Potato Museum in Idaho. The visual language borrows from the lexicon of clean and contemporary museum identities and is a subtle satire in context of the subject matter. The logo is heavily influenced by the determiner “The” in the title and is a play on the monolithic value of the potato it suggests.
Along with the identity is an extended set of assets for—potato POTATO, a potato growing competition.