HOMETINY2024Campaign identity for TINY—a social movement encouraging the cause of Tiny Homes. The visual language embraces the smallness and unique physical characteristics of these houses, and plays it to its advantage. The campaign aims to promote simpler living, the euphemism of less is more, and the environmental impact of downsizing. The logo is inspired by a corner in a house between two windows—the least one needs to make a house liveable. The dynamic logo shifts to accommodate for the compelling shapes of Tiny Houses while the thin lines evoke a corner, space and the upper-case letter T.
Along with the campaign is an engagement project—a Netflix series about people living in Tiny Homes. The series features unique experiences and is a more intimate take on the identity’s reach.